EmporOX Commerce
Ordering, fulfilment and invoicing in one system for wholesalers whose customers reorder every week. Customer-specific prices, draft invoices in Xero, under your brand.
Explore EmporOXScroll
More control over every order.
EmporOX brings ordering, fulfilment and invoicing into one system for wholesalers whose customers reorder every week. Customers order at their agreed prices, your team approves, and dispatch and invoicing carry on from the same record.
- Live in the field
- Draft invoices in Xero
- Customer-specific prices
- Your brand, your data
Built and supported in Melbourne by SerApps, the team behind custom operational software and the Owner’s Command Centre.
Cutoff 09:00 · MelbourneLiveReceived
5
Preparing
5
Ready
2
Out for delivery
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Delivered
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Orders delivering todayNext action
- WEB-25Riverside Grill · SouthbankPreparing$992.86
- WEB-24Charcoal Kitchen · CoburgReady$85.00
- WEB-23Street Eats · FootscrayOut for delivery$778.40
- WEB-22Espresso Bar · BrunswickDelivered$28.00
Order
Approve
Dispatch
Invoice
What EmporOX does
Four jobs, one system
Ordering, operations and accounts run from the same record, and the system stays yours: your brand, your customers, your data.
Ordering
- Prices visible only to approved customers
- Each customer sees their own agreed price
- Sell by unit, bag, kilo or box
- Bulk price upload, preview before applying
Operations
- Today’s orders on one live workboard
- Close the day when you are ready
- Truck assignment and dispatch in one place
- Stock tracked live, from pallet to kilo
Accounts
- Every approved order becomes a draft invoice in Xero
- On MYOB, an import file and a check summary come out ready
- Invoices carry your details and ABN
- Your books stay where they are
Your system, your rules
- Customer list, prices and margins stay yours
- Your brand, never a marketplace
- Every change is logged
- You control staff logins and permissions
One place for every order
However an order comes in, your team sees it in one place
Orders from every channel land on the same workboard. Your team approves, and invoicing and delivery carry on from that one record.
- Phone
- Store
Order approval
- Invoice
- Delivery
The team behind EmporOX
Custom operational software, built in Melbourne
SerApps builds the software that runs a business day to day: ordering platforms, management screens, integrations with the tools you already use, and the Owner’s Command Centre that puts your whole operation on one real-time screen.
The Owner’s Command Centre
All your operations on one screen
A single, real-time dashboard built around how you actually run your business. See field activity, your team, live jobs, cash flow, KPIs and critical alerts the moment they happen. No more chasing spreadsheets, calls or disconnected apps to know where things stand.
- Live field, team and job status at a glance
- AI alerts on the risks and numbers that matter
- Cash flow and KPIs updated in real time
- One secure view across web and mobile, 24/7
Owner's Command CentreAI activeLive
AI Engine
Monitoring · 24/7
128
Jobs in progress
14
Crews in the field
Today's revenue+12%
Detect
Analyse
Recommend
Automate
AI insights
- Overdue invoice flagged
- 5 tasks auto-assigned
- Demand forecast updated
AI recommendation: Reinforce the team at Site 3 to clear the rising workload.
Solutions
Built for the way your business works
From EmporOX for wholesalers to custom software for field-service SMBs, multi-site enterprises and public organisations, we build around your workflows, your compliance and your teams, not a generic template.
Owner's Command Centre
Monitor every operational process on one screen. Field, team, performance, work orders, reports and critical alerts, available on web and mobile, 24/7.
Explore the Command CentreAI-Powered Operational Management
Analyse your operational data to catch risks, bottlenecks and improvement areas early. Make faster, more accurate decisions with AI-driven decision support.
Explore this solutionCustom Business Software
Off-the-shelf tools rarely fit your workflow. We build scalable, secure software that matches your processes exactly.
Explore this solutionWeb-Based Management Systems
Run your organisation from any browser, anywhere. Fast, secure web management panels with no installation required.
Explore this solutionMobile App Solutions
Mobile apps for your field teams and managers. Track operations from your pocket and capture data straight from the field.
Explore this solutionProjects
Real systems, real results
See how businesses have replaced manual oversight and disconnected tools with custom software, live ordering and a single screen for their operations.
Mobile OrderingLive Project
Restaurant
QR Order & Pay: Restaurant Platform
Guests scan a QR code and order and pay from their phone, even before they arrive. They set the exact time they want their food ready, track every stage live, and get an SMS the moment it is done.
QR OrderingOnline PaymentSMS Notifications
View DetailsAI VisualisationLive Project
Furniture retailer
See It In Your Home: AI Furniture Preview
Shoppers upload one photo of their room and AI places the sofa, table or armchair in it at true scale, with light and shadows matched, in 30 to 60 seconds. See it in your home before you buy.
AI Image GenerationTrue-Scale PlacementProduct Showcase
View DetailsAI VisionLive Project
Food production facility
Factory Vision: AI Production and Security Monitoring
The factory’s existing security cameras became an AI operations analyst: it counts pallets and kilograms from video, tracks output against daily targets, flags late orders and watches the perimeter, while the owner follows it all from a tablet, anywhere.
Computer VisionCCTV IntegrationProduction Analytics
View DetailsWhy SerApps
A partner that builds around your business
01
Custom-built, not off-the-shelf
Off-the-shelf tools force your business to bend to their limits. We build software that fits your exact workflows, teams and compliance requirements.
02
Proven in the field
EmporOX runs live wholesale operations today. What we build for you starts from working software, not from a blank page.
03
Integration-first
We connect the tools you already rely on, such as Xero, so nothing is duplicated and nothing is lost between systems.
04
Yours to keep
Your customers, your data and your margins stay with you. No marketplace in the middle and no lock-in to a third-party platform.
How we work
From first conversation to a working system
01
Discovery & Analysis
We map your operations, tools and pain points to understand exactly how your business runs and where the manual work piles up.
02
Design & Planning
We design the system around your workflows, then agree a clear, staged plan to deliver it.
03
Build & Deploy
We build, integrate and roll out your solution, bringing your teams and tools onto one screen with minimal disruption.
04
Support & Improve
We stay on as your partner, supporting, refining and extending your system as your operations evolve.
FAQ
Frequently asked questions
EmporOX is our product for wholesalers: a live ordering and operations system for wholesalers. Customers order online at their agreed prices, your team approves, and dispatch and invoicing carry on from the same record. It runs under your brand, with your customers and your data.
Ready to see EmporOX with your own products?
Send us 10 products from your catalogue and we walk you through the live system with your prices. For custom software and the Owner's Command Centre, we start with a free needs assessment.