One system to run a food wholesale business
A live ordering platform for food-service and packaging wholesalers, with a family of AI add-on modules that build on top of it. Already running in the field, extended step by step.
Live foundation
The ordering platform running in the field today. This is the base every add-on builds on.
Online Ordering Platform
Your customers place orders online from any device, on a store built for wholesale.
Who is it for
Food-service wholesalers · Packaging suppliers · Their restaurant and cafe customers
- Orders arrive structured, not as loose messages
- Fewer manual entry mistakes
- Open for orders around the clock
Automatic Xero Draft Invoicing
Every confirmed order becomes a draft invoice in Xero automatically, ready for review.
Who is it for
Wholesale owners · Accounts teams
- Less double entry between ordering and accounting
- Each invoice matches its order
- Accounting stays in Xero, where it belongs
Customer-Specific Pricing & Price Ladder
Each customer sees their own agreed prices, with pack, carton and pallet tiers.
Who is it for
Wholesalers with per-customer pricing · Sales teams
- Every customer sees only their price
- Volume tiers encourage larger orders
- No manual price lookups per order
Live Order Tracking
Customers follow their order through four clear stages, from placed to delivered.
Who is it for
Wholesale customers · Delivery coordinators
- Fewer "where is my order" calls
- Customers check status themselves
- The delivery day is easier to plan
Mobile-First, Fast Interface
The whole store is built mobile-first and loads fast, so ordering works from a phone in seconds.
Who is it for
Customers ordering on the go · Field and floor staff
- Quick ordering from any phone
- A fast, modern experience
- No app to install
Your Data, Your Ownership
The platform is yours: your customers, your data and your margins stay with you, with no marketplace in the middle.
Who is it for
Wholesalers who want to own the customer relationship
- No marketplace commission
- Your customer data stays yours
- No lock-in to a third-party platform
Add-on modules
AI modules added on top of the base, each solving a concrete daily job. Added in phases and tuned with the business.
Smart Order Taking
Orders that arrive by message, email or PDF are turned into a draft order automatically, matched to the product each customer means, with staff approving before anything ships.
Who is it for
Wholesalers taking orders across many channels · Order-desk staff
- Less time typing orders in by hand
- Product names matched to your catalogue
- A staff approval step before every order
- Fewer missed after-hours orders
Order Accuracy & Delivery Tracking
Loading is checked against the actual order, by barcode or AI photo, and customers get an estimated delivery time.
Who is it for
Warehouse and loading teams · Delivery coordinators
- Wrong or missing items caught before the van leaves
- Fewer returns and credits
- Customers see when to expect delivery
Operations & Management Dashboard
Fed by Xero, one screen shows sales and purchases, which customers are growing or slipping, and how prices are moving.
Who is it for
Wholesale owners · Operations managers
- See the numbers on one screen instead of by feel
- Spot who is costing you margin
- Track customer and price movement over time
Customer Intelligence & Marketing
Order history turns into action: products a customer has dropped, win-back nudges, next-best-product suggestions and a targeted call list for the sales team, all from your own data.
Who is it for
Sales and account teams · Owners chasing growth
- Catch a dropped product before the customer is gone
- Win back quiet customers
- Offer the right next product
- Give sales a targeted list from your own data
Growth Services (offered separately)
Separate growth services: being found when a buyer asks an AI assistant for a supplier, plus a consumer-facing social and reputation layer for your customers.
Who is it for
Wholesalers investing in growth · Marketing leads
- Show up in AI-driven supplier searches
- A consumer-facing social layer
- Offered on its own, alongside any phase
Want to see it for your business?
We show the live platform and the add-on modules, then assess which ones fit your operation. The demo and needs assessment are free.